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Framing Snoopy: Communicating a Franchise

Framing Snoopy: Communicating a Franchise

BUS 380
Somewhereville, USA

This course challenges students to critically evaluate the various practices used to “frame” a property in a creative entertainment franchise by exploring the rich exemplar of Charles M. Schulz’s PEANUTS comic enterprise. Students will study the language of the globally dominant PEANUTS franchise, analyzing key issues involved in creative product development, including framing, fidelity, audiences, and gatekeepers. In addition to assessing the comparative values in diverse approaches to framing, students will learn about key actors and processes in franchise product licensing, and will also spend time with PEANUTS franchise executives on site at corporate and archival locations.

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