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Framing Snoopy: Communicating a Franchise

BUS 360
Somewhereville, USA
Prof: Stephen Lind

This course challenges students to critically evaluate the various practices used to “frame” a property in a creative entertainment franchise by exploring the rich exemplar of Charles M. Schulz’s PEANUTS comic enterprise. Students will study the language of the globally dominant PEANUTS franchise, analyzing key issues involved in creative product development, including framing, fidelity, audiences, and gatekeepers. In addition to assessing the comparative values in diverse approaches to framing, students will learn about key actors and processes in franchise product licensing, and will also spend time with PEANUTS franchise executives on site at corporate and archival locations.


Our Blogger: Will Lyon

Will Lyon is a sophomore from Glenview, Illinois. He is double majoring in business administration and politics, with a minor in Africana studies. Will is a member of the varsity tennis team and works for Traveller, the university’s safe ride program. When he’s not studying or playing tennis, Will enjoys fly fishing. For the past two summers, Will interned for his local congressman. This summer, he will intern with a small private equity firm in Chicago.

  • Class Year: 2017
  • Major(s): Business Administration and Politics
  • Hometown: Glenview, Illinois
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